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January 31, 2022

Political Polling: Reliability, Challenges, & Changes

Is Political Polling Reliable? By now, you’re probably aware of the ongoing debate of the reliability of political polling. From before the 2014 midterms to the […]
November 8, 2021

The Holiday Survival Guide for Online Quantitative Research

The start of the holiday season is just weeks away. For most people, this means finalizing plans for Thanksgiving, planning which stores to hit up on […]
October 26, 2021

Did COVID Break Your Tracking Study or Did It Actually Fix It?

Stop me if you’ve heard this before – COVID has changed the world. In nearly the blink of an eye, consumers’ attitudes, shopping behaviors, and nearly […]
September 27, 2021

Hailing an Uber and Buying Sample – They’re More Alike Than You’d Think

Picture this: It’s Friday night, you’ve been out on the town, but it’s time to call it a night. So like the responsible adult that you […]