EMI Research Solutions and Northern Kentucky University recently partnered on custom research about Millennials. Brian Lamar, Director of Insights of EMI Research Solutions and Dr. Aron […]
Dear Fellow Researcher, Today’s youth is an important market segment, with significant buying power and influence. They have unique tastes in clothes, TV shows and video […]
Generation Why? Millennials: the latest hot topic in the market research industry is all about how those aged 18-34 are so different from other age groups, […]
Excluding mobile devices has an impact on study demographics: mobile respondents are more likely to be younger and non-white. Perhaps more importantly, excluding mobile respondents eliminates […]
Mobile Compatibility: Are you listening to your respondents? Can listening to your respondents improve your feasibility, representivity and help fill those tough quotas? EMI recently conducted […]
Dear Fellow Researcher, As internet and cellphone penetration has expanded worldwide, the market research community gains deeper and deeper access to previously hard to reach groups. […]
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