Dear Fellow Researcher,
Today’s youth is an important market segment, with significant buying power and influence. They have unique tastes in clothes, TV shows and video games, but they all share the connection of having mobile devices that never leave their sides. Texting, apps and Facebook chat are frequent activities for Millennials. EMI’s network has tapped into these activities to best obtain their insights. With nearly 20,000 mobile respondents under the age of 18 that can be contacted via their cellphones and tablets, a new and important respondent community is at your fingertips.
From the ages of 12-24, this generation has quickly become an integral part of consumer research. EMI has helped toy companies, TV networks, FMCG companies and countless other firms gain insights from this influential demographic around the globe. Here is how:
• Kids < 12: One of the most common studies we have seen recently is the family combination survey that questions Mom or Dad and then asks them to engage the child to complete a portion of the survey. This method allows our clients to gain valuable input from the buyers and influencers in each household.
• Teens 13-17: While targetable through parents as above, those aged 13+ can also join panels on their own and take surveys designed for their demographic.
• Young Adults / College Students: As a group that is more transient in nature, panels have a hard time developing large numbers of fresh respondents to deliver a representative sample. With the advent of social media channels and mobile panels we can now reach these groups in a more familiar environment. The respondent incentive may be tied to the social media experience or games to push for greater response rates and engagement.
If you’re looking to contact these future consumers to meet your research objectives, contact us today!
The EMI Team