February 24, 2016
Dear Fellow Researcher, Today’s youth is an important market segment, with significant buying power and influence. They have unique tastes in clothes, TV shows and video […]
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January 14, 2016
Last week we completed our 6 millionth interview on our Swift Dashboard since its creation in 2009. Swift is our proprietary dashboard that gives us visibility […]
July 23, 2015
Like most researchers, you’ve spent time investigating the differences in survey data from one wave to the next. You’ve reviewed demographic, attitudinal, and behavioral data to […]
July 23, 2015
EMI’s priority is delivering the highest quality respondents available to meet our clients’ needs. To help ensure this quality of respondents, we recommend the following: The […]
July 23, 2015
Generation Why? Millennials: the latest hot topic in the market research industry is all about how those aged 18-34 are so different from other age groups, […]
March 2, 2015
Excluding mobile devices has an impact on study demographics: mobile respondents are more likely to be younger and non-white. Perhaps more importantly, excluding mobile respondents eliminates […]
January 30, 2015
Mobile Compatibility: Are you listening to your respondents? Can listening to your respondents improve your feasibility, representivity and help fill those tough quotas? EMI recently conducted […]
December 5, 2014
Dear fellow market researchers, What is data quality and why do we care about it? In marketing research data quality is integral to our existence. If […]