October 26, 2021
Stop me if you’ve heard this before – COVID has changed the world. In nearly the blink of an eye, consumers’ attitudes, shopping behaviors, and nearly […]
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May 3, 2021
Published by Brian Peterson at May 3, 2021
Categories
Brands utilize a lot of information during their decision-making process. Some of the most important pieces of information come from tracking studies. These studies are often […]
September 8, 2020
Published by Brian Peterson at September 8, 2020
Tracking studies are often used to gauge consumer sentiment, measure advertising effectiveness, and much more. It’s no wonder that brands, consumer goods manufacturers, and service companies […]
July 10, 2018
Published by Brian Peterson at July 10, 2018
Categories
In 2011, Northern Kentucky University (NKU) decided to move up an athletic division, from Division 2 to Division 1. This decision considered not only athletics but […]