January 22, 2025
Generative AI tools are becoming increasingly integrated into everyday life, but who’s actually using them, and how do preferences differ across various groups? Let’s dive into […]
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January 17, 2025
Winter is here, and with it comes a variety of seasonal activities to brighten the colder months. From baking sweet treats to sledding down snowy hills, […]
January 10, 2025
Generative AI platforms are quickly becoming household names, but familiarity with these tools varies widely across demographics, regions, and other key segments. In our research-on-research, we […]
December 3, 2024
Holiday movies have a unique way of bringing people together during the festive season, offering nostalgia, laughter, and heartwarming moments. EMI’s latest research explores the enduring […]
November 27, 2024
Thanksgiving is a time for gratitude, connection, and cherished traditions. At EMI, we analyzed how different groups celebrate the holiday, uncovering trends that highlight what matters […]
November 25, 2024
As the holiday season approaches, consumer spending trends offer valuable insight into financial optimism, caution, and priorities. Our latest data dives into how demographics like gender, […]
November 20, 2024
Introduction Conspiracy theories are everywhere, from conversations about technology to debates over government control. This data, collected by EMI, provides a fascinating look at which theories […]
November 4, 2024
As the 2024 election approaches tomorrow, the latest data on voter preference shows a tight race with notable levels of undecided and disenchanted voters. Currently, 44% […]