Winter is here, and with it comes a variety of seasonal activities to brighten the colder months. From baking sweet treats to sledding down snowy hills, […]
Generative AI platforms are quickly becoming household names, but familiarity with these tools varies widely across demographics, regions, and other key segments. In our research-on-research, we […]
Holiday movies have a unique way of bringing people together during the festive season, offering nostalgia, laughter, and heartwarming moments. EMI’s latest research explores the enduring […]
Thanksgiving is a time for gratitude, connection, and cherished traditions. At EMI, we analyzed how different groups celebrate the holiday, uncovering trends that highlight what matters […]
As the holiday season approaches, consumer spending trends offer valuable insight into financial optimism, caution, and priorities. Our latest data dives into how demographics like gender, […]
Introduction Conspiracy theories are everywhere, from conversations about technology to debates over government control. This data, collected by EMI, provides a fascinating look at which theories […]
As the 2024 election approaches tomorrow, the latest data on voter preference shows a tight race with notable levels of undecided and disenchanted voters. Currently, 44% […]
In this election cycle, respondents ranked eight key issues to determine their top priorities. They were asked to rank each category based on importance, and the […]
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