April 1, 2025
Trying to gather feedback from every current or future consumer is impossible. That is why market research employs various sampling techniques (depending on the research method) to […]
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April 1, 2025
Understanding Longitudinal Research Longitudinal research is one of the most significant research projects conducted in market research. These studies empower companies with valuable insights into the […]
March 31, 2025
Over the past six months, consumers have faced noticeable price shifts in both essentials and non-essentials. We wanted to better understand what spending categories consumers are […]
March 24, 2025
In recent weeks, President Trump’s executive orders have sparked a range of opinions across the country, with different policies drawing support or opposition depending on the […]
March 17, 2025
The Big Dance kicks off later this week, and according to a new report from Action News, the lost productivity caused by people filling out brackets, […]
March 13, 2025
St. Patrick’s Day is next week, and how people celebrate varies widely, with some enjoying traditional festivities while others opt out entirely. A significant portion of […]
February 24, 2025
Welcome back to Intellicast! In today’s episode, Brian Peterson is joined by Matthew Alexander to discuss mergers, people on the move, and AI. Starting the episode, […]
February 5, 2025
For many a dedicated sports fan, how their favorite team performs is not only an emotional roller coaster on game day, but can impact their overall […]