Brian Lamar

January 7, 2020

Market Research in 2020: Our Predictions

2020 is going to be an exciting time for marketing research! Over the last few years, we have been experiencing growth, exciting new technologies have been […]
December 19, 2019

Grading Our 2019 Predictions

2020 is almost here! The new year is just a few days away, so we have decided to reflect on 2019 and see how we did […]
December 12, 2019

My Top 4 Highlights from the Future of Insights Summit

This past week, I had the opportunity to head back to my old stomping grounds and not only attend, but to speak at the Future of […]
October 3, 2019
The Sample Landscape

The Sample Landscape: Should College Athletes be Paid?

In a move that will likely ignite a chain of events to change amateur sports as we know it, the state of California passed a law […]
September 24, 2019

3 Key Takeaways from the Insights Association GLC Fall Meeting

The Insights Association’s Great Lakes Chapter (GLC) held their annual fall meeting last week, and I was there.  Here are the 3 key takeaways I got […]
September 11, 2019

Sample – Blended, Not Stacked

In the world of online quantitative research, it can be very common for a sample provider to “fall short” of providing the agreed-upon number of completes […]
September 3, 2019

Sample Jail – What You Need to Know

If you are reading this, then you have no doubt had a study fall short of the completes you needed.  It’s happened to everyone.  It probably […]
August 29, 2019
Selecting Sample Provider

ESOMAR 28: How It Can Help You Find A Great Sample Partner

One of the documents most utilized by researchers to select a sample provider is the ESOMAR 28.  However, be careful when evaluating possible providers using this […]