Brian Lamar

November 22, 2022

In-Store Warrior or From-The-Couch Customer? A Look at Black Friday Shopping Plans

This week signifies the official start of the holiday season with many celebrating Thanksgiving on Thursday, but it also marks the unofficial start of the shopping […]
November 15, 2022

Soccer’s Biggest Stage: Who’s Watching the 2022 FIFA World Cup?

You know that the FIFA World Cup starts in Qatar this weekend… or maybe you do not! The 22nd edition of the FIFA World Cup competition […]
November 8, 2022

Casting your Vote: Who’s Voting in the Midterm Elections?

Did you hit the polls this morning or during early voting? Today, November 8th, Americans will vote in the 2022 midterm elections. In our latest round […]
October 19, 2022

Brands Doing D&I Right… and Doing it Wrong

You may have heard about Virgin Atlantic’s new uniform policy, which no longer requires gendered uniforms. It also allows crew members to wear pronoun badges if […]
September 29, 2022

Let’s Talk about Marijuana: Legalization, Uses, and More

Back in 2019, one of the first “hot topics” we included in our research-on-research was about the legalization of marijuana. While evaluating the overall sample landscape […]
September 21, 2022

2019 to Now: Patriotic Parties Perceptions Year-Over-Year

Successful brands position themselves to stand for something. Their marketing strategy is designed to make consumers feel a certain way. Some brands like Jeep, Disney, and […]
September 15, 2022

2019 to Now: Patriotic Brands Perceptions Year-Over-Year

Jeep, Disney, Coca-Cola. What do these brands have in common? They are some of the first names to populate when you Google search “patriotic brands.” In […]
August 24, 2022

You’re Cancelled! Public Perception of Cancel Culture

It seems like a new celebrity, influencer, or politician is “cancelled” every week. For some of us, it begs the question, what did they do to […]