Brian Lamar

July 27, 2021

Who Takes Surveys on Their Phone? The Mobile Device Trend

Respondent experience should be top of mind when thinking about survey design. The way respondents access surveys is constantly evolving and we must be able to […]
July 19, 2021

The Factors Behind Respondent Experience and Why They Matter

Respondent experience is a topic of ever-growing importance among the market research community. That is why we’ve taken the time to add questions about survey experience […]
July 12, 2021

The Link Between Device Usage and Age: Impacts on Results

Throughout our research-on-research, we have established that the device used by a respondent actually impacts how they rate brands and concepts. The same is true for […]
July 6, 2021

Incentive Types and How They Can Impact Brand Awareness and Ratings

When it comes to getting high-quality survey data, respondent experience is extremely important. Factors such as survey design, accessibility, and incentives affect a respondent’s overall experience, […]
June 30, 2021

Data Quality 101: Tips for a Great Screener

The number one question we must ask ourselves when planning a survey is, who am I targeting? Respondents must meet the criteria you’re looking for in […]
June 28, 2021

The Effects of Emotion on Brand Ratings and Awareness

Because our perceptions of brands are always changing, brand awareness is one of the key measures in market research that we study regularly. How does emotion […]
June 23, 2021

5 Great Podcasts from the First Half of 2021 You Need to Hear

The market research industry has had plenty to talk about in 2021. From discussions on data quality to shifts in supply and demand, there has been […]
June 21, 2021

Changing Attitudes Surrounding Mask Mandates

As the world continues its shift to a new sense of normalcy, one of the most recent adjustments has been the lifting of mask mandates. While […]