Brian Lamar

October 3, 2019
The Sample Landscape

The Sample Landscape: Should College Athletes be Paid?

In a move that will likely ignite a chain of events to change amateur sports as we know it, the state of California passed a law […]
September 24, 2019

3 Key Takeaways from the Insights Association GLC Fall Meeting

The Insights Association’s Great Lakes Chapter (GLC) held their annual fall meeting last week, and I was there.  Here are the 3 key takeaways I got […]
September 11, 2019

Sample – Blended, Not Stacked

In the world of online quantitative research, it can be very common for a sample provider to “fall short” of providing the agreed-upon number of completes […]
September 3, 2019

Sample Jail – What You Need to Know

If you are reading this, then you have no doubt had a study fall short of the completes you needed.  It’s happened to everyone.  It probably […]
August 29, 2019
Selecting Sample Provider

ESOMAR 28: How It Can Help You Find A Great Sample Partner

One of the documents most utilized by researchers to select a sample provider is the ESOMAR 28.  However, be careful when evaluating possible providers using this […]
August 13, 2019

A Quick Guide to Calculating Sample Size

As providers of sample, we are often asked what sample size is needed for a study.  The answer to this question is complicated – not only […]
July 22, 2019

Market Research Consolidation in 2019

I recently wrote a LinkedIn post about the recent consolidation of the marketing research industry. I know many don’t follow the news every day, so I thought […]
July 9, 2019
The Sample Landscape

The Sample Landscape: Marijuana Legislation Part 2

In part 2 of our two-part series on the perceptions of marijuana legalization, we take a deeper dive into the insights we uncovered. Our research has […]