Intellicast S3E45 – Chris Powell of Talmetrix
October 7, 2020
How Market Research Can Help Refine Your Brand
October 20, 2020
Welcome back to Intellicast! We have a special episode for you today. Joining Brian Lamar and Producer Brian is Courtney Sandfoss, a member of EMI’s business development team and our Chief Health Officer.
We kick off the episode discussing some of the latest market research news. We start by discussing the new Top 50 Report, formerly the Honomichl and Gold.
The team then discusses the comments by Leah Kennedy of BT about resisting the call of faster insights, and how it impacts not only the qualitative side but also the quantitative side.
They then touch on the recent changes to Schlesinger’s executive suite.
In the last news story, Courtney, Brian, and Producer Brian talk about Facebook’s recent announcement about halting political advertising after the US election. All three were a bit skeptical about the motives around this, and if Facebook would actually hold to that pledge.
In the second half of the episode, Brian, Courtney, and Producer Brian have a deep discussion around mental health and the market research industry. The conversation stemmed from a recent Insights Association survey, and the webinars they held around the topic. They talk about some of the results, and why they were what they were. They also discuss their own experiences during the pandemic, and what they have done about them
You can get the results of the Insights Association survey here.
Have a great week!
We have released a new whitepaper, Strategic Sample Blending: The Premier Sample Methodology for Tracking Studies. You can download your copy here.
If you missed our recent webinar, When to DIY and When to Call a Pro, you can watch the on-demand version here.
Check out our new report, Measuring Effectiveness: The Ideal Methods to Ensure Quality Data, here.
You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.
The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here.
Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.
Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.
