Consistency. It is the most important factor in any longitudinal or tracking study. Without it, researchers will never know if shifts in their data are a result of their activities, marketplace shifts, or because each wave of the study was run differently.
The use of multiple sample sources is a commonplace practice in online sampling but not all methods of aggregating are equal. Because all panels are different and change over time, the data they provide varies. This begs the question, what can we do to ensure the consistency of our tracking studies? .
The answer is Strategic Sample Blending.
Find out why Strategic Sample Blending is the premier sample method for tracking studies in our whitepaper. You’ll learn how Strategic Sample Blending can help ensure long-term consistency and reliability in your studies, all while helping you hit your deadlines.
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