For several years now, there has been a trend to consider online sample a commodity, with all respondents considered the same no matter where they came from. This belief has caused pricing to reflect commodity pricing. The problem is that this belief could not be farther from reality.
Online sample is a complex entity that has a variety of intricacies and specialties. There are providers located all over the globe, some focus on consumer, some on business-to-business (B2B), others specialize in healthcare, many try to focus on all of these targets.
In our second annual report on the online sample industry, we continue our exploration into the differences among sample sources, and how they can impact your studies. Complete the form to get your copy of second edition of The Sample Landscape.
To learn the full findings of the study, download your copy today!