Mastering Your Tracking Studies Post-Pandemic
May 3, 2021
Intellicast S4E18 – Building a Diversity and Inclusion Team
May 14, 2021
Welcome back to Intellicast! The guys have another great episode for you this week.
Starting off, Brian Lamar and Producer Brian discuss the news that Kroger plans on testing drone delivery in Centerville, and how they feel about it.
Next, they dive into the latest market research news. In the first story, the guys discuss the new umbrella company of Confirmit and FocusVision, Forsta. Brian talks about the meaning behind the name, while Producer Brian talks about the brand equity they were able to maintain by continuing to operate the individual brands.
In the second story, the guys talk about Ipsos’ latest earnings report, and what it means for the overall industry. They also talk about the recent announcement that Alexis Nasard, the CEO of Kantar, is stepping down after only 4 months on the job.
In what seems to be an ongoing topic over the last couple of episodes, the guys talk about the latest news to come from Numerator about a new omnichannel market share measurement system.
In the next story, Brian and Producer Brian discuss the latest ruling from the US Supreme Court on autodailers, and the impact it will have on market research.
In the final couple of stories, the guys discuss Lucid’s new partnership with The Trade Desk, and PureSpectrum’s acquisition of Instant Insights from UpWave.
Enjoy!
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