Unaware, Confusion or Inattentive – Factors That Can Sway Brand Awareness
August 31, 2020
5 Best Practices for Tracking Studies
September 8, 2020
Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian dig into the latest market research news.
The guys kick off the episode discussing Dynata’s purchase of the searchable insights platform, Sharpr. They discuss how Sharpr might be integrated into Dynata’s offerings, and what clients could expect from the platform.
Next, they discuss ESOMAR’s announcement of the Insights Festival, taking the place of the 2020 Congress, and the new agreement between the Insights Association, MRS, and The Research Society.
Next, the guys touch on the latest companies to employ OpinionRoute’s new CleanID solution. They also discuss the expansion of FocusVision’s Sample Marketplace. The guys also talk about the latest hire by Burke.
In the second to last story, the guys talk about the class-action lawsuit filed against Oracle and Salesforce for violating GDPR. They talk about the potential repercussions and what they are looking to come out of the case.
In the final story of the episode, Brian and Brian discuss the results from the 2020 Mental Wellbeing in Research study. They discuss their own experiences, which then leads to a deeper discussion around mental health and its perceptions in society.
Talk to you all next week!
Register for our upcoming webinar, Is Sample Blending Finally Cool? Best Practices For Tracking Studies, here.
You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.
The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here.
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