Intellicast Best of 2020: Part 3

Intellicast Best of 2020: Part 2
December 23, 2020
Intellicast S4E1 – Qualtrics IPO and New Intro Music
January 8, 2021
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Intellicast Best of 2020: Part 3

Welcome to Part 3 of the “Best of Intellicast 2020” series! In this episode we are looking at highlights from our Data Quality series. Rather than full episodes, we’ll be revisiting snippets of our interviews with Owen Hanks, Paul Neto, and John Martin of Measure Protocol [0:02:10-0:15:05], Terry Crawford of MMR [0:15:15-0:32:45], Steve Barnard of The Link Group [0:32:50-0:44:50], and Tia Maurer of Proctor and Gamble [0:44:55-0:53:25]. Tune in to hear about:

-Respondent Transparency

-Current Quality Measures

-Survey Experience


-Changing Attitudes and Behaviors

-Criteria Used to Remove Potential Bad Data

-Healthcare Research

-Quality of Open Ends


-Ghost Completes

-The Future of Data Quality in Market Research

This episode is full of great interviews and insights into data quality and the future of the market research industry. It’s also a wrap for Season 3 of Intellicast and this crazy year! See everyone in 2021!

Thanks for listening!

You can also download all 11 editions of the Main St. / K St. IntelligenSEER report here.

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We have released a new whitepaper, Strategic Sample Blending: The New Best Practice for Tracking Studies.  You can download your copy here.

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Check out our new report, Measuring Effectiveness: The Ideal Methods to Ensure Quality Data, here.

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here.

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