Welcome to Part 3 of the “Best of Intellicast 2020” series! In this episode we are looking at highlights from our Data Quality series. Rather than full episodes, we’ll be revisiting snippets of our interviews with Owen Hanks, Paul Neto, and John Martin of Measure Protocol [0:02:10-0:15:05], Terry Crawford of MMR [0:15:15-0:32:45], Steve Barnard of The Link Group [0:32:50-0:44:50], and Tia Maurer of Proctor and Gamble [0:44:55-0:53:25]. Tune in to hear about:
-Current Quality Measures
-Changing Attitudes and Behaviors
-Criteria Used to Remove Potential Bad Data
-Quality of Open Ends
-The Future of Data Quality in Market Research
This episode is full of great interviews and insights into data quality and the future of the market research industry. It’s also a wrap for Season 3 of Intellicast and this crazy year! See everyone in 2021!
Thanks for listening!
You can also download all 11 editions of the Main St. / K St. IntelligenSEER report here.
Want to register for Insights Marketing Day and get one of the sweet swag boxes? Click here!
We have released a new whitepaper, Strategic Sample Blending: The New Best Practice for Tracking Studies. You can download your copy here.
If you missed our recent webinar, When to DIY and When to Call a Pro, you can watch the on-demand version here.
Check out our new report, Measuring Effectiveness: The Ideal Methods to Ensure Quality Data, here.
You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.
The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here.
Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.