Evolution in the Market Research Industry with Alex Hunt of Behaviorally

Welcome back to Intellicast! On today’s episode, Brian Peterson is joined by Alex Hunt, the CEO of Behaviorally, to discuss the evolution of Behaviorally as well as the evolution in the market research industry as a whole.

Kicking off the episode, Alex delves into how he got into market research. As you may suspect, it was an industry Alex kind of fell into. Alex then gets into some of his early journey within market research and how it led him to Behaviorally.

Brian and Alex then discuss Behaviorally’s evolution over the last six years since Alex joined the organization. He details how Behaviorally adopted a digital-first approach that has reshaped their operations, including helping productize their offerings. This clearly determined product stack is integral to their operations. Overall, Alex’s strategic moves have streamlined processes and enhanced the company’s ability to leverage behavioral data sets effectively. Alex also gives some advice around implementing the changes Behaviorally underwent.

One of the most exciting prospects Alex discussed was the potential for AI to revolutionize market research. He talks about how Behaviorally has integrated AI into their offerings. He also shared his insights on how AI could evolve the way research is conducted, offering unprecedented efficiency and depth of analysis. As you listen, you’ll hear Alex’s passion for this topic.

In the second half of the interview, Brian switches gears with Alex and brings back the 4 P’s. Alex shared the personal elements that have contributed to his success. He spoke about the joy he finds in his work and the sense of purpose that fuels his daily efforts. Brian also learned about how Alex balances his personal and professional life, including the activities he does with his family in different seasons and the activities he commits time to for himself.

This is a great conversation with one of the leaders in the industry!

You can connect with Alex on LinkedIn here.

To learn more about Behaviorally, visit their website at https://www.behaviorally.com/

Thanks for tuning in.

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