Intellicast Best of 2020: Part 2

Intellicast Best of 2020: Part 1
December 21, 2020
Intellicast Best of 2020: Part 3
December 28, 2020
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Intellicast Best of 2020: Part 2


We’re back with Part 2 of the Best of Intellicast 2020! In this episode, Brian and Brian, revisit interviews with Damon Jones of Burke and Shannon Frazier of Directions Research.

[0:01:30-0:43:35] In Damon’s interview, Brian and Damon discuss their involvement in the Great Lakes Chapter of the Insights Association and how Damon started at the Insights Association as well as the various roles he has held over the past 18 years within the organization. Brian and Damon are also members of the Diversity and Education Committee and talk about the importance of diversity within market research. It’s a topic they’re both truly passionate about! In the second half of the interview, they chat about Cincinnati sports!

[0:44:35-1:38:50] Shannon’s interview starts with a discussion of SampleCon, which she, Brian, and Mary attended the previous week. They talk about some of the key themes of the conference including data quality, blockchain, and the state of the industry. This is a great conversation because you get perspectives of the conferences from a sample supplier and buyer as well as a long-time SampleCon attendees and a first-time attendee. It was also one of the last in-person conferences of the year! In the final 15 minutes of the interview, Shannon and Mary discuss their shared love from Publix.

Part 2 of the “Best of Intellicast 2020” series is an awesome recap of some of the major themes of the market research industry this year from the diversity and inclusion to data quality. Stay tuned for Part 3 next week!

You can also download all 11 editions of the Main St. / K St. IntelligenSEER report here.

Want to register for Insights Marketing Day and get one of the sweet swag boxes? Click here!

We have released a new whitepaper, Strategic Sample Blending: The New Best Practice for Tracking Studies.  You can download your copy here.

If you missed our recent webinar, When to DIY and When to Call a Pro, you can watch the on-demand version here.

Check out our new report, Measuring Effectiveness: The Ideal Methods to Ensure Quality Datahere.

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.