How Market Research Can Help Refine Your Brand
October 20, 2020EMI Partners with SampleChain to Improve Data Quality to Clients
October 26, 2020
Welcome back to Intellicast! We have a great new episode for you.
Brian Lamar and Producer Brian kick off the episode discussing Brian’s involvement in his local government and some of the activities he has been involved in.
The guys then dig into the latest marketing research news. The first story they cover is Paradigm’s acquisition of the Tellwut panel assets.
The next few stories continue the rebranding/naming segment we have had the past few weeks. We talk about how SurveyGizmo has rebranded as Alchemer. Then we turn our attention to the investment Clovis Point Capital has made in NinjaCat.
The guys then discuss a recent article about how 40% of CMOs said their most significant challenge of the next year is to understand consumer behavior and what changes are permanent versus temporary.
That dovetails nicely with the next story on how two-thirds of global brands plan to invest in their brands in the next 12 months, despite the pandemic.
Finally, the guys discuss the recent news from Amazon and their launch of a new invite-only panel and what that means not only for the sample industry but other industries.
See you all next week!
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We have released a new whitepaper, Strategic Sample Blending: The Premier Sample Methodology for Tracking Studies. You can download your copy here.
If you missed our recent webinar When to DIY and When to Call a Pro, you can watch the on-demand version here.
Check out our new report, Measuring Effectiveness: The Ideal Methods to Ensure Quality Data, here.
You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.
The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here.
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