Concept testing is an integral part of market research that involves investigating how potential consumers will react to certain products or services before the product or service is released to the market. This is such a valuable step because it allows R&D to gauge perceptions and discover wants and need that are associated with the product or service being offered.
How Your Product Appeals to the Appeal
At EMI Research Solutions, we will pinpoint the specific segments of the population your product or service will appeal to. We are able to do this by fielding product concept tests to a custom audience developed from our global panel network to gather information that assists with several areas of your product’s journey, including
- Development stage
- Promotional campaign
- Distribution logistics
- Pricing of the product
Product Positioning and Messaging
Not only will product testing help you to refine your product or service so that it will be as effective and desirable as possible, but product testing will also help you with product positioning and messaging. We can provide you the data necessary to determine the effectiveness of product positioning by seeing how well your product or service sticks in the minds of potential consumers over other similar products and services available on the market. It is important to make sure that your messaging is optimized so you can maximize revenue and minimize risk as soon as your product is introduced to the market.
Concept Testing is Important Because:
Product concept testing and market research is vital because it gives companies a general feel of how their product will perform in the current market before it is launched. It can save a firm money by determining if a product is worth investing in further.
Additional purposes of concept testing are:
- Eliminate products that have low potential
- Optimize marketing messages to the appropriate sales channels
- Locate the best customer segments
- Understand consumer segment size
At EMI we ensure consistency in your research so that you can feel confident when comparing test to test. We will put together a long-term plan with you and your team to ensure long-term sustainability.