Best Practices in Tracker Studies

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Best Practices in Tracker Studies

One of the most important study types out there is a tracker study. Large brands, consumer goods companies, and many others use them to track consumer sentiment, advertising perceptions, and other marketing and product functions. While they are important, they are only useful when they provide valuable data. To ensure you are getting the best data from your tracker, download your copy of our eBook, Best Practices in Tracker Studies.