Who Really Owns the Data?

Welcome back to Intellicast! We have another MR news-centric episode today, with Matthew Alexander joining Brian Peterson to discuss the latest happenings.

Starting off, Brian and Matthew discuss Rep Data’s third acquisition in the last two months. Coming off of the acquisitions of Redem and SightX, Rep Data announced they had acquired OWL Solutions, a survey programming specialist. Matthew and Brian both talk about how Rep Data is positioning itself to control the entire survey project flow within its own ecosystem.

They also spend some time discussing the potential impact now that Qualtrics has completed its acquisition of Press Ganey / Forsta. The discussion take on two distinct paths, with the first focused on the future of the 2 platforms and if it will ever be combined. The second led to an overall discussion of who truly owns the data in a programming platform – is it’s the platforms, or does the user/client own it. This travel down a rabbit hole was because of the language used in the press release about “Al-led synthetic experience intelligence systems” and how could systems be trained without data.

A third larger discussion happened with Brian and Matthew started to talk about the news that both Survey Monkey and PureSpectrum has announced new connections into Claude allowing Claude users to do everything from the Anthropic platform. Brian brought up whether this was a just the start of more insights companies announcing similar connection. This led to an overall discussion about whether these kinds of solutions were just part of a trend of using AI to use AI.

They guys also covered a few other stories including:

• Dynata’s newly appointed SVP of Sales for North American Brands
• QuestionPro’s acquisition of Fathom
• Morning Consult’s new Chief Growth Officer
• The defeat of a proposed bill in California that would have prohibited the use of research data to be used in any AI or synthetic solutions.

Thanks for tuning in!

The 2026 Edition of The Sample Landscape is now available! You can download your copy here: https://content.emi-rs.com/the-sample-landscape