Sample Isn’t the Problem: How the Market Has Changed What Is Important with Sample

Adam Jolley, Sr Vice President, recently spoke at the IIeX North America conference in Atlanta.  He discussed how innovation, technology and other developments in market research have changed the sample landscape.  See his presentation and slides here.

Link to:  https://slideslive.com/38901645/sample-isnt-the-problem-how-the-market-has-changed-whats-important-with-sample