Let’s Get Local: Kentucky Tax Effect on MRX
January 31, 2023
Intellicast S6E4: Dennis Devlin and Jeff Jones of Clarity Research & Strategy
February 7, 2023
Welcome back to Season 6 of Intellicast. We promise not to keep you over an hour this episode! Brian Lamar and Producer Brian are breaking down the latest market research news and sharing some updates ranging from football to flatscreens.
The episode kicks-off with an overview of the upcoming conference season. You can catch Brian Lamar and Bonnie the Bulldog at several different conferences in the next few months!
The guys then share an update on the ESOMAR election scandal. Ray Poynter posted on LinkedIn that ESOMAR was taken to court in the Netherlands over its treatment of the CEO/Director General and lost the case, reinstating the CEO/DG from the start of January. Unlike what many others (and ourselves) were hoping, this situation will probably not be going away anytime soon.
The next news story is that Pollfish has launched a new AI-enabled survey creation tool that claims to generate a ‘professional-grade’ survey questionnaire based on a single sentence in under 30 seconds. While this can’t replace a great questionnaire writer, it might save them some time.
At this point, the guys might need to introduce a “Howard’s Legislative Update” segment. Brian and Brian discuss a new bill introduced in Oregon that would require some insights companies, specifically sample providers, to register as “data brokers” with the state. Intellicast is also officially petitioning to bring Howard to Hilton Head for the Insights Association Annual Conference.
In the final segment, the Brians talk about InnovateMR’s acquisition of Ivy Exec. They also look at a report in the UK that found that marketing budgets have grown but spend in research has declined; this may be mirrored in the US market. They wrap it up with Savanta’s acquisition of Infosurv, the Georgia-based full-service MR firm.
Thanks for listening!
Don’t forget to reach out and give us your suggestions for the new intro music!
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