Did COVID Break Your Tracking Study or Did It Actually Fix It?
October 26, 2021
Intellicast S4E39 – Another Big Acquisition
November 5, 2021
Welcome to an emergency episode of Intellicast. We had some big news drop today that we felt we had to discuss – even pulling Brian Lamar in on his day off to record.
News dropped that Cint acquired Lucid for nearly a billion dollars in cash and stock. Andrew DeCilles and Mary Draper both join Brian Lamar and Producer Brian to break down this huge market research news story.
Andrew gives his perspective on the deal itself and how the two companies complement each other in terms of their approach and technology.
Mary jumps in about 14 minutes into the discussion to talk about the impact to the sample landscape and other panels. She also digs into how it can help address some of the current issues in the industry like high duplication, and limited sample supply.
Everyone then gives their thoughts about whether this brings the question of programmatic sample versus traditional sourced sample into a bigger focus, and whether we will see a market decision on what buyers actually want – lower cost, higher quality, better respondent experience, or some combination.
Thanks for listening!
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