ESOMAR 28 Updates: What They Mean and Why You Should Care- Part 6 – Metrics
April 27, 2021EMI Expands Business Development Team
April 28, 2021
Welcome back to Intellicast! In today’s news-heavy episode, Brian Lamar and Producer Brian discuss the latest market research industry news and happenings.
Before they jump into the news, Producer Brian goes on a bit of a rant about a new TV show he saw a promo for called The Laundry Guy, and honestly couldn’t believe it. This leads to a deeper discussion about no longer having any new ideas for TV shows.
The guys then jump into some market research news, starting with SurveyMonkey’s newly launched brand and industry trackers.
Next, the guys cover a couple of stories from YouGov. First, a new report from YouGov and The Centre for Economics and Business Research found that UK consumer confidence has reached its highest levels since August of 2018. This led to a discussion on how this data can be correlated to the US and other areas. Second, is YouGov’s new opt-in, cross-device tracker, and data marketplace.
The guys then discuss a new report from the Institute of Practitioners in Advertising about how market research budgets’ decline has slowed. They tie this back to the previous story and the impact on the industry.
Brian and Brian then dive into the big acquisition news of Kantar purchasing Numerator for $1.5 billion. They talk about what they hope to see come out of this acquisition.
In the last couple of stories, the guys touch on SampleChain’s rebrand to Research Defender, PureSpectrum’s newly raised venture capital, and the new farmer panel from Alligator and FieldMouse.
Enjoy!
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