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Welcome back to Intellicast! EMI’s own Matthew Alexander joins host Brian Peterson to discuss the latest market research news. Kicking off the episode, Brian gives a quick rundown of upcoming conferences and their dates, including Quirks Chicago, where Matthew will attend. Matthews gives his insight into what he is looking forward to with Quirks.
The guys then dive into the market research news, starting with the news of the launch of Unlock Surveys, a new panel from Stagwell, the owners of Harris Poll and Maru. In connection with the podcast, former Poll Party Pod host and frequent Intellicast guest Adam Dietrich will be the managing director of the new panel. Next, the guys discuss the latest financial reports from Ipsos. Brian and Matthew discuss Ipsos’s growth in 2023 and what it means for the overall industry.
The following story ties in nicely as the guys discuss the new AI tool, InnoExplorer, that Ipsos launched. The tool uses generative and analytical AI to help clients accelerate their innovation cycles. This leads to a deeper discussion about the introduction of AI tools and what the future could be in 5 years, as well as just one year from now.
Finally, the guys dissect the news about new legislation that has been introduced to shut down the annual America Community Survey. Matthew gives his perspective as a sample consultant who builds custom sample plans for clients, many of whom depend on accurate census and population data, and what losing this data source could mean for the industry.
Thanks for tuning in!
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