Welcome back to another episode of Intellicast! Brian Lamar and Producer Brian have some market research news stories to share with you in today’s podcast.
As per usual, the episode kicks off with some conference updates. If you’re listening to this as it’s released, you might be headed to the Insights Association North Central Chapter Fall Conference in Minneapolis. CRC is also upcoming in Chicago this October.
The first news story of this episode covers QuestionPro’s launch of a new generative AI feature for questionnaire building called QxBot. The next story discusses the Insights Association, along with Gallup, Precision Opinion, ReconMR, and the Professional Association for Customer Engagement calling upon the FCC in regard to voice service research calls.
In the third segment, Brian and Brian chat about Researchbods, a part of the Strat7 Group. It’s intended to combat survey fraud such as bot farms, ghost completes, or professional panelists. The last news story covers Circana (formerly IRI and The NPD Group) and their launch of Fast Feedback Guided Surveys, their first guided survey solution.
The episode wraps up with the guys discussing their plans for Labor Day weekend and further discussing the Insights Association North Central Chapter Fall Conference!
Thanks for tuning in to this short and sweet news episode!
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