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It is common for people to have strong opinions of celebrities. Depending on what is in the news, what we see on social media, and how a celebrity presents themselves, we have a lot of feelings. In our latest round of research-on-research, we asked people their opinion of Amber Heard and Johnny Depp, whose civil defamation trial had a large spotlight this spring.
Overall, Amber Heard is disliked significantly more than Johnny Depp (33%.) In fact, there are more people that dislike Amber Heard than there are people who like Johnny Depp.
Gender
When looking at public sentiment by gender, we see that there is not much difference between men and women who love or hate Johnny Depp. However, women are 14% more likely to dislike Amber Heard than men.
Political Affiliation
We also see little difference in opinion of Johnny Depp between Republicans and Democrats. However, Republicans are 8% more likely to dislike Amber Heard than Democrats.
Marital Status
As the Depp v. Heard trial dealt with the divorce of the couple, we thought it would be interesting to look at public opinion by marital status. People that are separated or divorced are 10% less likely to love Johnny Depp and 5-8% less likely to love Amber Heard. People that are single are 5-6% more likely to hate Amber Heard.
Age
The older a respondent is, the more likely they are to hate Johnny Depp; however, 18-24-year-olds are the most likely to hate Amber Heard. Respondents age 65+ feel the most neutral about both with over half their ratings for each celebrity falling between 4 and 7 on a 10-point scale.
Panel
When looking at opinions by panel, we see up to a 31% difference as seen between Panels I and J in respondents who love Depp. Panel I respondents typically have the strongest opinions, both loving Depp the most and hating Heard the most. Panel J typically has a low percentage of respondents who love either celebrity.
As we see in this research, people have strong opinions of celebrities, and those opinions can vary greatly by demographic and panel. To learn more about our research-on-research and how panels are different, download your copy of The Sample Landscape: 2022 Edition.