Intellicast S4E28 – Omnibus 101 with Trifecta Research

Employee Spotlight: Gabby Blados
August 17, 2021
Intellicast S4E29 – Wearable Devices, New Panels, and More
August 26, 2021
Show all

Intellicast S4E28 – Omnibus 101 with Trifecta Research


Welcome back to Intellicast! We are joined but by not one, but two special guests this episode. Joining Brian Lamar and Producer Brian are Lynn Adelmund, VP of Market Research, and Laura Finkelstein, Senior Vice President, both of Trifecta Research.

The interview kicks off with Lynn and Laura giving Brian some details on their market research backgrounds.  We learn that both are more market research generalists with experience in both qual and quant, similar to Brian.

Then Laura and Lynn talk with Brian about how they ended up at Trifecta Research, as well as some additional details about Trifecta.  This includes the background on the name Trifecta, and how it ties into their approach to research.

We then switch gears and discuss with Lynn and Laura how the market research industry has evolved over their storied careers.  This is a great discussion that gave Brian Lamar a new perspective.

We switch gears again and talk about Omnibus research.  We start off by discussing how we are seeing more requests for this type of research, while Lynn and Laura counter with how efficient it has actually become rather and an increase. Laura gives a quick breakdown of what an omnibus is, which leads to some best practices organizations should be aware of if they are thinking of using the omnibus method for their research.

Finally, Lynn and Laura discuss Trifecta’s new B2B omnibus alternative solution.  They give some details on how it works and how organizations can leverage it to gather awesome insights quickly.

You can learn more about Trifecta Research by visiting their website at

You can connect with Laura on LinkedIn here, or by calling 877-521-7778.

You can connect with Lynn on LinkedIn here, or by calling 877.521.7778.

Thanks for listening!

If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to [email protected] or on Twitter at @Intellicast1.

Want to come to see us at Insights Marketing Day, click here to register.

Don’t forget to register for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up September 8-10 in Greater Cincinnati. Click here to register.

We have been nominated for the Market Research Podcast of the Year.  Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.