Intellicast S4E29 – Wearable Devices, New Panels, and More

Intellicast
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Intellicast S4E29 – Wearable Devices, New Panels, and More

Intellicast

Welcome back to Intellicast! Jason Inderhees returns for this news-filled episode. Apologies right up front, we had a slight audio issue with this episode.

The episode kicks off with the guys catching up a bit on some current events, then they jump right into the latest market research news. 

First off, they discuss the latest Dynata acquisition, and what the addition of inBrain means for their platform.

Next, the guys talk about the new partnership between ScreenEngine and Dstillery for a new audience targeting solution.

They then dive into the news that Nielsen is providing wearable devices to panel members to help improve their panel experience. Brian and Jason speculate on what it could mean for future advancement of integrating data from wearables, and Producer Brian has a million-dollar idea.

They then touch on news from Communicus, Toluna, and Momentive.

In our last news story, the guys talk about the new cannabis panel comprised of weed enthusiasts and gatekeepers launched by QuestionPro.

The guys then switch gears and Jason gives a quick recap of the Evolution of B2B Sample webinar he was a part of a couple of weeks back. If you missed it, you can watch the on-demand version here.

Thanks for listening!

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