Intellicast Best of 2020: Part 3

Welcome to Part 3 of the “Best of Intellicast 2020” series! In this episode we are looking at highlights from our Data Quality series. Rather than full episodes, we’ll be revisiting snippets of our interviews with Owen Hanks, Paul Neto, and John Martin of Measure Protocol [0:02:10-0:15:05], Terry Crawford of MMR [0:15:15-0:32:45], Steve Barnard of The Link Group [0:32:50-0:44:50], and Tia Maurer of Proctor and Gamble [0:44:55-0:53:25]. Tune in to hear about:

-Respondent Transparency

-Current Quality Measures

-Survey Experience

-Biases

-Changing Attitudes and Behaviors

-Criteria Used to Remove Potential Bad Data

-Healthcare Research

-Quality of Open Ends

-Fraud

-Ghost Completes

-The Future of Data Quality in Market Research

This episode is full of great interviews and insights into data quality and the future of the market research industry. It’s also a wrap for Season 3 of Intellicast and this crazy year! See everyone in 2021!

Thanks for listening!

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