Welcome back to Intellicast! It has been a couple weeks, but we are back at it with a news filled episode!
The guys kick off the episode discussing the recent news about the COVID-19 vaccines, and what that mean to the world overall, the potential end to the pandemic, if it means we’ll have in-person conferences this year, and if consumer behavior will take another drastic change.
The guys then turn the latest market research news, starting with Thriveplan rebranding as Alpha-Diver.
They then discuss the announcement from Apple about a new anti-tracking feature they are getting ready to roll out, and how it could impact the market research industry.
The next two stories kind of go hand in hand. They talk about a recent Kantar report about the drop in market research budgets in the UK, and a WARC’s report on the decline in the global ad market both due to COVID-19.
Brian and Producer Brian then talk about Leger’s new acquisition of SmartPoint Research, and the Insights Association launch of the IDEA council.
The episode finished up with a quick preview for Insights Marketing Day!
See you all next week!
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We have released a new whitepaper, Strategic Sample Blending: The New Best Practice for Tracking Studies. You can download your copy here.
You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.
The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here.
Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.