Intellicast S3E26 – Worker Happiness and a New Media Study

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Intellicast S3E26 – Worker Happiness and a New Media Study


Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian catch-up and discuss the latest in market research, current events, and more!

The episode kicks off with the guys discussing a new study released by CNBC and SurveyMonkey on worker happiness that found 38% of Americans are happier now than before the pandemic. 

This then leads into a discussion of a recent music event by an artist that is near and dear to us – Prince. The Prince estate streamed one of his concerts from the 1980s on YouTube this past weekend, and needless to say, Brian Lamar tuned in (more than once).  He gives Producer Brian a recap of the concert and some of his top moments.

The conversation then turns to states starting to open back up, in particular Ohio.  They discuss what they experience this weekend where restaurants and other businesses started to open in a limited capacity, and what it means. They also touch on how the opening will go and what is their own personal lines of doing things but remaining safe.

In the last segment, the guys touch on some of the latest market research news, including Measure Protocol’s new QuickAnswers solution, ESOMAR’s report on the $18.7B loss of value the insights sector is facing, and a new media study by Havas Media Group on the habits and behaviors of Gen Z. 

We hope you enjoy!

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The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here.

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