In this installment of The Sample Landscape, we will be looking at some of the findings from our latest round of proprietary research on the sample industry, specifically around a couple of national issues; vaccinations and minimum wage.
In this study, we asked respondents if they believe that vaccinations are more helpful or more harmful using a 5-point scale, with a 5 being extremely helpful and a 1 being extremely harmful. We found that among all respondents, 79% believe vaccinations to be helpful.
Differences can be found in respondents based on education level, gender, political affiliation, age, and income.
When looking at the results by education level, those with a college education found vaccinations to be more helpful than those with lower education levels.
When looking at the results by gender, we found that females were more inclined to believe that vaccinations are helpful than men.
Segmenting based on political affiliation, we found that Democrats believe vaccinations to be more helpful than Republicans.
We asked respondents if they think minimum wage should be raised. 75% said that minimum wage should be raised. Differences among respondents can be found based on education level, gender, political affiliation, age, and income.
Based on education level, respondents with less than college education were more likely to think minimum wage should be raised than those with college education or higher.
Political affiliation has the highest discrepancy in response with 90% of Democrats believing that minimum wage should be increased compared to 59% of Republicans.
If you haven’t read our previous installment of The Sample Landscape about voting, read it here and stay tuned for part three.