Top 3 Takeaways to Improve your Marketing from Insights Marketing Day

Marketers and executives from all across the market research world descended on Denver last week to learn about the best-in-class techniques and tips for marketing and growing their market research businesses.

EMI was at the event, and here are the 3 key takeaways we are going to implement to improve our marketing:

1. Identify your Ideal Client(s)

Priscilla McKinney of Little Bird Marketing got the festivities kicked off by discussing the importance of determining who your ideal client is, and how to focus your efforts toward that client persona. Beyond the demographics and company information, Priscilla talked about how she has her clients answer questions like, “What keeps your client up at night?” and “What gets them up in the morning?” as part of the client personas.

Once those personas are built, Priscilla talked about focusing your marketing efforts – from blogs to social profiles – with messaging that resonates best with these profiles.

You can learn more about Little Bird Marketing’s methodology on their website.

2. Leveraging LinkedIn Correctly can be a Sales Game-Changer

Tim Hughes of Digital Leadership Associates gave a great presentation on how powerful using LinkedIn as part of your selling strategy can be, if done correctly. He talked about what successful LinkedIn selling strategy looks like, including a more descriptive “About” section that allows your personality to shine through, as well as employing a blogging/posting strategy that encompasses the keywords that people are using to find your business. All of this should be done to better establish and grow your personal brand.

The quote that best encompasses what Tim discusses is, “All your clients are on social media.”

Check out Tim’s book on social selling on Amazon.

3. Incorporate Original Research into your Content Strategy

Andy Crestodina of Orbit Media led an awesome presentation about content strategy and how you should be incorporating original research into your blogs. He gave a couple of examples from a few of his blogs where he spent just a couple hours doing research and wrote blogs about his findings. These incorporated quotes from some topic experts, charts, and specific keywords to create blogs that rank high in SEO, but are also linked to and provide backlinks to his site, increasing overall authority.

You can check out the strategy on the Orbit Media site.

The overall event was great and the variety of speakers made sure there was something for everyone. We would definitely suggest adding it to your list of must-attend conferences in the future.