Remember When AI Just Wrote Songs? An Update on What People Are Using AI For Now
March 24, 2026
Rethinking Your Market Research Sample Strategy
March 26, 2026Welcome back to Intellicast! On this episode, Brian is joined by EMI’s VP of Operations, Kathleen Hock, who is back from Georgia and ready to give all the details from SampleCon 2026.
Kicking off the episode, Kathleen talks about the resort where SampleCon was held this year. She also talks about how this year’s location compares with last year’s in Pasadena, and some of the benefits of having everything on-site.
Next, Kathleen discusses some of the main themes from this year’s conference. They include:
- Data Quality
- AI
- Synthetic Data
- And The Future of Insights
She details how it felt that while everyone seems to be on the same page in understanding the current challenges facing the industry, it is really time to start focusing on the solutions.
Kathleen then talks about the Quality R Us booth that the team at Verisoul was running, and how unique it was, including the ways people could earn tokens.
In the last segment, Brian and Kathleen talk about travel to and from the conference, and how it went.
Thanks for tuning in!
We’ve launched our new whitepaper, The Fraud Detection Reality Check. Get your copy and find out why relying on a single fraud detection tool is a mistake. Download here: https://content.emi-rs.com/fraud-detection-report
Did you miss one of our webinars or want to get some of our whitepapers and reports?
You can find it all on our Resources page on our website here: https://emi-rs.com/resources/
