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August 17, 2021Intellicast S4E27 – ESOMAR’s Questions for Users & Buyers of Online Samples With Judith Passingham
Welcome back to Intellicast! We have a very special guest on today’s episode. Joining Brian Lamar and Producer Brian is Judith Passingham, the current Chair of the Professional Standards Committee for ESOMAR and one of the chief architects of the update to the Questions for Users & Buyers of Online Samples document.
The episode kicks off with Brian and Judith discussing Judith’s background in market research, and what led her to her current role with ESOMAR. They then turn their attention to the updated ESOMAR Questions for Users & Buyers of Online Samples (Formerly the ESOMAR 28, and now nicknamed the ESOMAR 37). They discuss the background on what the document is, and why it is used in market research.
They then discuss what led to the updates to the current document, and what some of the core changes are from the previous version. They also discuss how sample buyers should be using this document.
Finally, Judith and Brian highlight the Metrics section of the document, which is entirely new. They talk about what it explores, and how buyers should look at the metrics.
If you are a buyer of online sample, and ever had a question about the new ESOMAR guide, this is the episode you do not want to miss!
To download a copy of the ESOMAR Questions for Users & Buyers of Online Samples, click here.
Thanks for listening!
You can connect with Judith on LinkedIn here.
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