ESOMAR 28 Updates: What They Mean and Why You Should Care- Part 4- Data Quality and Validation
April 19, 2021ESOMAR 28 Updates: What They Mean and Why You Should Care – Part 5- Policies and Compliance
April 22, 2021
Welcome back to Intellicast! We have another great episode for you this week. We continue our ongoing discussion on data quality; this time we have Dan Fletcher of Research Defender (formerly SampleChain) and Chuck Miller of DM2.
The episode kicks off with a discussion with the guys about the trends they see in the industry around data quality. This covers everything from the shifts in the supply they were seeing over the back half of last year and even in Q1 of 2021 to the increase of data available to help identify potential fraud.
This also leads to a discuss of some of the best practices for survey design for mobile devices and what some of the myths versus reality are in terms of best practices.
The conversation then turns to where Dan and the team at Research Defender are currently seeing an uptick in fraud traffic come from.
The guys then switch gears and discuss the impact Google eliminating third-party cookies will have on combating fraud. Dan talks about how it will be one less variable they will be able to use to identify fraud, but that Research Defender had already put their focus beyond cookies, so it will impact them less.
The three then talk about a recent article that Bonnie Breslauer of DISQO wrote title Market Research Fraud is on the Rise – Let’s Conquer It Together, and how vital collaboration in the industry is to combat fraud. (You can read the full article here.) They talk about innovating new fraud defenses and how while collaboration has increased, more is needed.
Thanks for listening!
You can learn more about Research Defender here.
You can connect with Dan on LinkedIn here or by email at dfletcher@researchdefender.com.
You can connect with Chuck by email at chuck@dm2corp.com.
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