
Swipe the Card or Wait It Out? The Big-Purchase Debate
February 11, 2026Welcome back to Intellicast! On today’s episode, Brian is joined by Gabby Blados to discuss the latest news from around the market research industry.
Before jumping into the news, Brian and Gabby trade notes on the Super Bowl. (Not the game, as they both agree it was a bit of a snoozer) They talk about their favorite commercials, the ones they were less impressed with, and Bad Bunny’s performance.
Then they jump into the latest news, starting with the news that Anita Watkins has been named the new CEO of the Insights Association. Both are excited with the experience Anita is going to bring to the role.
Additionally, Gabby and Brian touch on:
- The acquisition of Rare Patient Voice by Konova
- The launch of Knowledge Navigator by MRII and UGA
- Sago Health’s rebrand to Trivoca Health
- The launch of the GDQ Feedback Loop
In the final segment, Brian and Gabby talk about the announcement that Rep Data acquired the in-survey data quality provider, ReDem. Brian and Gabby are both excited to see how the ReDem tool set will be integrated into the Research Defender platform.
Thanks for tuning in!
We’ve just launched our new whitepaper, The Fraud Detection Reality Check. Get your copy and find out why relying on a single fraud detection tool is a mistake. Download here: https://content.emi-rs.com/fraud-detection-report
Did you miss one of our webinars or want to get some of our whitepapers and reports?
You can find it all on our Resources page on our website here: https://emi-rs.com/resources/



