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Welcome back to Intellicast! On today’s episode, Brian is joined by market research’s favorite lobbyist, the Senior Vice President of Advocacy for the Insights Association, Howard Fienberg. He makes his return to Intellicast to discuss the latest developments in privacy legislation and more.
Kicking off the episode, Brian and Howard discuss the current state of privacy legislation in the United States. Howard gives an update on his efforts to help the industry navigate new state privacy legislation in 2025, on where we stand on new state privacy legislation that may be coming down the pipe.
The conversation changes its focus to a potential federal version of privacy legislation. Howard discusses the various efforts that have taken place in the past and why he believes the current efforts are distinct. He is cautiously optimistic that we could see a serious proposal introduced in 2026.
Brian and Howard then discuss the LiveRamp lawsuit and its current and future impact on the market research industry. Howard mentions how this lawsuit has spotlighted how trial lawyers are twisting old surveillance laws, initially written for phone wiretaps, to sue companies over tracking cookies. Even if most cases aren’t held up in court, they’re expensive and distracting.
In the final segment, Brian and Howard discuss the recent decision in the EU to uphold the Data Privacy Framework, the current agreement that allows U.S. companies to transfer data from the EU. This may have flown under the radar for many, but Howard talks about how important this court ruling is for every business in market research.
Want to stay up to date on Howard’s advocacy work for our industry? Log into you IA account and head to the Advocacy section: https://www.insightsassociation.org/Advocacy/Protecting-the-Profession
You can connect with Howard on LinkedIn (https://www.linkedin.com/in/howardfienberg/ ), or by email at Howard.Fienberg@insightsassociation.com.
Want to download your copy of The Sample Landscape: 2025 Edition? Get it here: https://content.emi-rs.com/sample-landscape-report-2025
Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.
