Intellicast S4E41 – Trusting Data and A Discussion on Rebranding Names
November 22, 2021Intellicast S4E43: A Deep Discussion On MRX Mergers and Acquisitions
December 16, 2021
Welcome back to Intellicast! We have a great guest joining us this episode. Joining Brian Lamar and Producer Brian is the Co-Founder and CEO of Informed Decision Group, Colin Valdiserri.
The episode kicks of with Colin talking about his background and what led him to the market research industry. The conversation naturally turns to how Colin and Susie (the other co-founder) started Informed Decision Group. It is a really interesting story of how a side hustle turned into a full-time job.
Next, Colin gives the guys a great overview of what Informed Decision Group does, including shopper insights, virtual aisles, eye tracking, among other things. Colin also mentions that they own the virtual aisle technology and white label it for other researchers.
Colin then gives us some details about their new partnership with Schlesinger Group to bring their virtual aisle technology to more researchers through Schlesinger.
In the last part of the interview, we switch gears and get to know Colin a bit better with a new edition of the 4 P’s. We learn that Colin is a guitar player and has been since he was a kid. We also learn that playing guitar and jamming out is one of the ways he likes to spend his downtime.
He even let’s slip that the other co-founder is a singer and sang with the jam band at Quirks New York just a few weeks back.
If shopper insights the study of the shopper experience is interesting to you – this is a can’t miss episode!
Thanks for listening!
You can learn more about Informed Decision Group by visiting their website here.
You can connect with Colin by email at cvaldiserri@idg-consulting.com, or on LinkedIn here.
You can also connect with Susie Johnston, the GM and SVP at Informed Decision Group on LinkedIn (Here), or by email at sjohnston@idg-consulting.com.
If you want to join in the conversation or want to discuss your opinion on the news, shoot us an email at Intellicast@emi-rs.com.
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