Intellicast S4E39 – Another Big Acquisition

Welcome back to Intellicast!  On today’s episode, Brian Lamar and Producer Brian and joined once again by Andrew DeCilles to break down the latest news from around the market research world.

The episode kicks off with Brian Lamar giving an update on his campaign to be re-elected as a township trustee. (Hint – He won.)  He gives a little background on what life has been like for the past couple of weeks while he has been campaigning, as well as giving some inside knowledge he learned along the way.

[5:34] Next up, the guys move a what is probably the second biggest market research news story that has happened over the past week – Zendesk acquiring Momentive. Brian and Andrew breakdown the acquisition and what they hope to see come out of it, including possibly a new hybrid quant/qual tool based on the combined technology of SurveyMonkey and Zendesk.

[11:07] In the next story, we talk about the recent news by Suzy to hire 40 new positions for a newly established tech hub in Wilmington, North Carolina. Brian comments on how Suzy seems to be on a hiring frenzy over the past couple of years, while Producer Brian looks at how they are going to where the talent is when establishing this new tech hub.

[13:17] The guys then touch on the third-quarter earnings release from Ipsos, while really focusing on the fact that Ipsos is comparing not only to 2020 but to also 2019.

[15:10] The next couple of stories we touch on deal with leaders in the industry moving to new roles with new organizations. First, we talk about Tim Wragg being named Hall and Partners’ new CEO. In the second story, we talk about former Maru executive, Rob Berger, being named as the Executive Vice President, Global Quantitative Solutions at Schlesinger Group.

[18:20] In our last story, we talk about another acquisition, this time QuestionPro’s purchase of Bryght.AI. This leads to a quick discussion of structured versus unstructured data.

Thanks for listening!

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