COVID-19 Research and Resources

COVID-19 (a.k.a. Coronavirus) is impacting everything in our society, from travel, public transportation, to work life and more. This is a serious topic that has implications for the market research industry, especially the online quantitative and the behavior and attitudes of respondents.

In response to this extraordinary event, many in the market research industry are conducting research, or providing resources around COVID-19. EMI has been tracking the insights and resources that have been released and aggregated them into a single location for you to easily discover insights and available resources.


We will continually update as new research and insights are released.

Consumer Behavior Research

Directions Research Coronavirus (COVID-19) Consumer Response Tracker

Weekly tracker on consumer behavior during the pandemic and consumer's opinion on the pandemic.

View the Research
Sense360 Research Series on COVID-19

Daily consumer tracker on behaviors and attitudes on food and drinks consumption/purchasing during the pandemic.

View the Research
GroupSolver Real-Time Consumer Diary

Diary of consumers feelings, thoughts, planning, preparedness, and fears, as they weathered these unchartered times.

View the Research
Soapbox Sample On-Going Poll Series on COVID-19

A series of polls on COVID-19 and how it is impacting American consumers, and their opinions and attitudes toward it and the responses.

View the Research
YouGov International COVID-19 Tracker

Consumer and business tracker on behaviors and experiences of the global pandemic.

View the Research
Ipsos Public Opinion Research on COVID-19

Worldwide data on the public opinions on the impact of the coronavirus on people, societies, and markets.

View the Research
Pew Research COVID-19 Coverage

Accumulation of all research Pew has conducted on COVID-19, including media habits, social media, consumer attitudes and opinions, and more.

View the Research
DISQO Study: Understanding the Impact of COVID-19 on Public Attitudes & Behaviors

Behavioral analysis of digital behavior on consumer confidence.

View the Research
Walnut Unlimited Study – COVID-19 and the Fear of the Unknown

Consumer attitudes on the fear and anxiety around COVID-19.

View the Research
PureProfile Study – How Daily Habits are Changing

Research on changes to consumer habit sand behavior due to COVID-19.

View the Research
LRW Study – Consumer Behavior and Coronavirus: The Disparity between US Coasts and the Heartland

Changes in consumer behavior because of COVID-19 from a geographic perspective.

View the Research
Euromonitor COVID-19 Blog Seris

A collection of studies on COVID-19 and its impact on different industries and consumer behaviors from around the globe.

View the Research
2020 Edelman Trust Barometer Special Report – Trust and the Coronavirus

Research on how much people in 10 countries trust various information sources.

View the Research
Dynata Global Trends Special Report: COVID-19

A special report exploring the changes in consumer attitudes and behaviors due to the COVID-19 pandemic.

View the Research
NPD – How COVID-19 is Impacting Consumer

Ongoing insights on how consumer spending is changing during the pandemic..

View the Research
Decision Analyst – COVID-19 Impact on Dining Behavior Report

Report on consumer’s dining behaviors and their impact due to COVID-19.

View the Research
MDRG - Tracking Consumer Behavior Amid COVID-19

Tracker study on consumer behavior.

View the Research
IntelliSurvey’s Life in the Times of COVID-19

Survey series tracking the attitudes and behaviors of American adults as a result of the COVID-19 outbreak.

View the Research
Nielsen’s Key Consumer Behavior Thresholds Identified as the Coronavirus Outbreak Evolves

Research that has identified six key consumer behavior threshold levels that tie directly to concerns around the novel coronavirus (COVID-19) outbreak.

View the Research
Ipsos Election 2020 & Coronavirus Webinar

How the coronavirus can impact the 2020 election.

View the Research
Civic Science – Coronavirus Research

A variety of research on Coronavirus and its impacts on various parts of society.

View the Research
Dynata Global Trends Special Edition COVID-19 Webinar: Conducting Research During Uncertain Times (EMEA & APAC) Webinar

Webinar on how to conduct research in uncertain times.

View the Research
FuelCycle COVID-19 Economic Pulse Survey

Research on consumer purchasing behaviors during COVID-19.

View the Research
How COVID-19 has affected online retail in China

Analysis on how COVID-19 has impacted consumer behavior in China.

View the Research
Borderless Access - Impact of COVID-19 on Consumer Behavior

Research around consumer behavior, shopping and media consumption.

View the Research
Research America Coronavirus Infographic

Infographic on American’s feeling on Coronavirus.

View the Research
Research Study: What we are learning about how customers are ordering food right now - Bottle Rocket/Alpha

Ongoing consumer behavior study focused on how consumers are ordering food and the changes that are occurring because of COVID-19.

View the Research
Escalent - How Commercial & Fleet Vehicle Businesses Will Forge On Through COVID-19 Webinar

Webinar on how COVID-19 is impacting commercial and fleet vehicle sales.

View the Research
New Ongoing Study: Effect Of Brand And Retailer Actions On Consumer Perceptions During COVID-19 from AMC Global & Opinion Route

Ongoing syndicated study looking at consumer feelings towards specific companies.

View the Research
SurveyMonkey Coronavirus Statistics: Tracking Global Public Sentiment Over Time (Updated Weekly)

Ongoing study on global sentiment on COVID-19 on a variety of topics.

View the Research
GRBN Global Trust Survey to explore impact of COVID-19

Global research measuring the public trust in research companies.

View the Research
Piplsay - The COVID-19 contagion: How is the UK affected?

Research into how the UK has been impacted by the pandemic.

View the Research
OdinAnswers – Listening to Customers in Uncertain Times

Research into customer experience during COVID-19.

View the Research
Decooda Webinar - Journey Interrupted: Rethinking the Customer Experience After the Coronavirus

Webinar into customer emotions and perceptions during COVID-19.

View the Webinar
84:51 - COVID-19: The Impact on Customer Needs

Insights about the changing consumer needs and what CPGs can do to meet them.

View the Webinar
Life in Quarantine: Vices and Gratitudes

Poll on the consumer life in quarantine and their feelings.

View the Webinar
Debunking the "New Normal"

Webinar on consumer's behaviors and activities and whether they will be sustainable after the pandemic.

View the Webinar
Beyond the Pandemic: The Unintended Welcome Impact of the Lockdown

Blog that explores some of the unintended impacts for consumers because of the pandemic.

View the Webinar
ICF - Americans Pick Public Health Over the Economy

New insights around American's opinions on health and the economy.

View the Webinar
MarketVision - COVID-19 and the Impact on Financial Services: A Path Forward

New insights around consumer's behaviors from COVID-19 and the impact to Financial Services sector.

View the Webinar
Numerator - eNumerate Webinar

Webinar around the consumer shift to online and how the pandemic has impacted this.

View the Webinar
Segmentation Uncovers The Unique Challenges That Abound During COVID-19

New blog about behaviors and attitudes of consumer and Bellomy's new COVID-19 concern continuum.

Learn More
Do American See COVID-19 As A Personal Threat?

New blog about how Americans view the current pandemic in term of a threat to their lifestyle and health.

Learn More
How Will Restaurant Consumers Change Behavior In The Post-COVID-19 Economy

New blog the consumer's behavior towards restaurants will change.

Learn More
International Survey on Coronavirus and Government Response

International study on the perceptions of government and its response to the pandemic.

Learn More
Changes to Work and Consumer Communication Habits During COVID-19

Research into the changes of work and communication behaviors and attitudes during the pandemic.

Learn More
Gender Differences With Working From Home and COVID-19 Hardships

Research into the changes of work and communication behaviors and attitudes during the pandemic and how they differ by gender.

Learn More
Regional Differences with Working from Home and COVID-19 Hardships

Research into the changes of work and communication behaviors and attitudes during the pandemic and how they differ by region.

Learn More
Age Differences with Working from Home and COVID-19 Hardships

Research into the changes of work and communication behaviors and attitudes during the pandemic and how they differ by age.

Learn More
Income Differences with Working from Home and COVID-19 Hardships

Research into the changes of work and communication behaviors and attitudes during the pandemic and how they differ by income.

Learn More
Positive COVID Stories

Research into some of the positive aspects of the quarantine people have uncovered.

Learn More
The Impact of COVID-19 on the Unconscious Mind

Webinar focused on how the pandemic is impacting the emotions attitudes, and behaviors of Gen Z, Millennials and Boomers.

Watch the Webinar
COVID-19 Consumer Study

Research on consumer perceptions, the impact on purchasing, as well as planning for a post-COVID-19 world.

Learn More
How are We Adjusting to our "New Normal": Global Consumer Trends COVID-19

Blog highlighting research conducted into consumber behaviors.

Learn More
Why We Buy Weird Things in Times of Crisis

Blog highlighting some of the odd purchasing behavior that has occurred during the pandemic.

Learn More
Coronavirus Impact on Food Behavior: Clean Label Eating on the Rise

Blog highlighting the changes in consumer behavior tied to food purchasing.

Learn More
COVID-19 Behavioral Research

Ongoing research by Gongos into changes in consumer behavior around a variety of categories.

Learn More
Luxury Consumer Sentiment & COVID-19

Research into the impact of the pandemic on luxury consumers, and how their sentiments have been impacted. .

Learn More
Thriveplan - Jefferies Equity Research Webinar - What Happens Next

Research on the pandemic and what happens next from a psychological and literature model perspective.

Learn More
Understanding People Today to Emerge Stronger Tomorrow

Webinar on people's behavior changes due to COVID-19 and how it will impact business after the lockdown.

Learn More
How Essential Is Sports?

Research on how consumer view sports, and how much they miss them during the pandemic.

Learn More
How Are Consumers Feeling About Restaurant Dining?

New research released by Measure Protocol and Decode Consulting about the consumer sentiment on returning to on-premise dining at restaurants.

Read More
Today's Consumer Mindset & Behavior Webinar - Greenbook

Webinar presented by Greenbook on how the consumer mindset has been impacted and changed due to the pandemic..

Learn More
Our Response to the COVID-19 Outbreak - MetrixLab

MetricLab's collection of COVID-19 research, including a global study on the COVID-19's impact, how it has impacted the financial markets in Brazil and much more.

Learn More
Laid Off Workers Experience Greater Stress Than Others Due to Coronavirus Outbreak

New Washington Post - Ipsos poll on the stress level of Americans during the pandemic.

Learn More
How Mobile Research Gets You Closer To Consumers

New article in Quirks about mobile research and how mobile research has helped gather insights during the pandemic.

Learn More
Meet The Pandemic Personas

A breakdown of the 7 segments of consumers living through the pandemic.

Learn More
Concerns About COVID-19 - June 01, 2020

New research from Leger to better understand the attitudes and behaviors of Canadians in the face of the current health and economic crisis.

Learn More
Together Beyond COVID-19

Changes in habits, daily life, and social relationships that have happened, and maybe impacted int he future.

Learn More
Snacking Behaviour during COVID-19

Research on the changing snacking habits of consumers during the pandemic.

Learn More
The Main St. / K St. IntelligenSeer

An ongoing series of research on people's opinions on the upcoming election, the future of American, and other key global trends.

View the Page

View Issue 4

View Issue 3

View Issue 2

View Issue 1
Floor Cleaners Usage Behavior Research During Lockdown

Reseach on the usage of cleaners during the pandemic.

Learn More
Role & Strength of Habits in a Post Pandemic World

Reserach on the re-evaluation of lifestyle and behaviors, indirectly affecting the habits an individual possesses.

Learn More
The day after - 1st observations after the ease of restrictions in Germany

Research about the changes in online behaviors as restrictions are eased in Germany.

Learn More
Second look at consumer perceptions of retailers and brands during COVID-19

Ongoing research on consumer perceptions of brands during the pandemic.

Learn More
Milk & Dairy Products Consumption Behaviour during COVID-19

Research on the consumption habits of dairy products during the pandemic.

Learn More
How will the recession impact your career and brand? 100 Innovative Insight Leaders Interviewed in 100 days since the crisis started.

Research on how the pandemic has impacted careers and brands.

Learn More
COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands

Research on how the pandemic has impacted consumers and how the changes in lockdowns, reopens, and unemployment change behaviors.

Learn More
Savanta Coronavirus Data Tracker

Tracker research offering daily and weekly insights into consumer and business perceptions at this unprecedented time.

Learn More
The Great Refresh: Changing Consumer Values Amid COVID-19

New insights into the changing consumer values amid COVID-19.

Learn More
Infographic: COVID-19 citizen impact in the G7

Research on the impact COVID-19 has on society, including income, approval of government, and views of "after" in G7 countries.

Learn More
Leger's Weekly Survey – JUNE 23, 2020

Weekly research on the perspective of Canadians and Americans on COVID-19 and other current events.

Learn More
US Retail Banking Corona Insights Week End 19 Jun 2020

Research on consumer and how they perceive and interact with the retail banking industry during the time of COVID.

Learn More
How High Schoolers Are Navigating a New Normal

Insights on how high schoolers are navigating a new normal in the time of COVID.

Learn More
Consumers turn to immunity supplements during COVID-19

Insights into the shifting personal care practices and demands indicate the need for brands to pivot.

Learn More
COVID-19 Timeline Tracker on Clean Label Enthusiasts Behavior

Insights into consumers turn to immunity supplements during COVID-19.

Learn More
AMC COVID Tracker - Week 11

Insights into what consumers want to hear from brands right now.

Learn More
Great Lakes Chapter Webinar: How COVID-19 Has Affected Multicultural Consumer Behaviors

Insights into how the pandemic has disproportionately affected multicultural consumers from a health perspective.

Learn More
Logica - The Future of Money 2020

Insights into how consumers view money and spending during the pandemic.

Learn More
Millennials, Gen Z: What They Really Think About Today's News

Insights into how Millenials and Gen Z view news on the pandemic and other current events.

Learn More
Unpacking Consumer Elasticity in a COVID-19 World

New Quirk's article about the components of consumer elasticity in a COVID-19 world.

Learn More
COVID-19 Increasing Consumers’ Focus on “Ethical Consumption

A new study by Accenture on the long-term changes of consumer behavior.

Learn More
People Need Behavioral Support Strategies to Resume Activities Amid COVID-19

New research from Ipsos on what people need to have to start to resume pre-pandemic activities.

Learn More
COVID-10 and Attending Events Today

New research from SSRS around the feelings Americans have on their safety from March until July.

Learn More

B2B Research

How B2B Decision Makers Are Responding To The Coronavirus Crisis?

Research into how B2B decision-makers are responding to the pandemic.

Learn More
COVID-19 And Jobs: Monitoring The US Impact On People And Places

Research into industries impacted by the pandemic and how it is correlated to different places and jobs.

Learn More
Dig Insights - COVID-19 Was A Surprise — What Comes Next For Business Is Predictable

Insights and predictions about how the business environment will look when things recover.

View the Webinar
BCG Perspectives - Facts, Scenarios, and Actions for Business Leaders

Insights from global business leaders about navigating COVID-19 and the landscape post-pandemic.

View the Webinar
McKinsey - Tracking US small and medium-sized business sentiment during COVID-19

Research into SMB sentiment towards the pandemic and its impact on their business.

View the Research
Escalent - How Commercial & Fleet Vehicle Businesses Will Forge On Through COVID-19 Webinar

Webinar on how COVID-19 is impacting commercial and fleet vehicle sales.

View the Research
Majority of UK Research Firms See Significant COVID-19 Impact

New research by MRS and Watermelon research around the impact COVID-19 has had on the UK market research industry.

View the Research
How Restaurants Can Thrive in the Next Normal

New research by McKinsey on the restaurant industry and actions they need to take to cater to consumers' new dining needs and preferences.

View the Research
Coming Home to Big Changes

New research about the changes to how people work and where they work caused by the pandemic.

View the Research
Top 10 Trends to Watch Out for in the Restaurant Industry

Research on changing trends in the restaurant industry due to the pandemic.

View the Research
COVID-19 B2B Study Executive Summary

New research on US business professionals to understand the impact of COVID-19 on B2B perceptions, struggles, and predictions for the future.

View the Research
The Projected Economic Impact of COVID-19 on the UK Creative Industries

New research on the impact of COVID-19 on creative industries in the UK..

View the Research
Which small businesses are most vulnerable to COVID-19—and when

New research on which kind of small businesses are most vulnerable to COVID-19 and when its impact will be most felt.

View the Research
A Pandemic Dilemma: Stop Advertising or Maintain Brand Equity Through a Cause

New research on whether businesses should and how they should advertise and position their brand during these times.

View the Research
US Small-Business Recovery After the COVID-19 Crisis

Insights on small businesses and their recovery.

View the Research

Insights into what a post-pandemic workforce will look like.

View the Research

Healthcare Research

EMI - Healthcare Research in the Time of COVID-19

Blog about response rates and whether research should be conducted in the healthcare industry during the pandemic.

View the Research
Thousands of International Doctors in 30 Countries Respond to COVID-19 Real Time Barometer Study

Thousands of doctors from 30 countries donate their time on a weekly basis to give their insights on a variety of topics around COVID-19.

View the Research
Burke - Telehealth: Does COVID-19 Spur a New Normal for Patient-Doctor Interactions?

Research into whether telehealth will continue after the pandemic.

View the Research
Toluna & Trinity Life Sciences - U.S. Physicians Still Willing to Participate in Healthcare Market Research During Coronavirus Pandemic

Study on whether physician are still willing to participate in market research.

View the Research
Sermo Real Time Covid-19 Barometer Study (Weekly Tracker)

An observational study of the impact of the COVID-19 outbreak as reported by physicians with first-hand experience treating COVID-19 patients.

View the Research

Panel Behavior Research

Bellomy Survey Response Research

Data from Bellomy on their tracking studies and their response rates.

View the Research
Lucid Marketplace Metrics

Metrics of Lucid online sample marketplace, including completes, response rates, etc.

View the Research
Zappi – The Impact of COVID-19 on Consumer Responses to Advertising and Innovation Testing

Data from a multi-country study around differences in responses to advertising and innovations, prior to and during COVID-19.

View the Research
Will Our Panels Change?

Blog from Dynata about changes to their panels during the pandemic.

View the Research
Research Continuity in the Time of COVID-19

Blog and insights from Dynata internal panels about surveys completed during the pandemic.

View the Research
How COVID-19 Behaviors Differ by Sample Provider

Research into how COVID behaviors and attitudes of respondents differ by sample provider.

View the Research
Rakuten Insights: What Are Our APAC Respondents Thinking About Market Research During COVID-19

Research into how APAC respondents view market research during the current pandemic.

View the Research

Resources

Insights Association Members Discussion Forum – Coronavirus
Insights Association Assistance Appeal for Insights Industry to the Federal Government
Advanced Intuitive COVID-19 Reporting PowerBI Report from Johns Hopkins
ARF Townhall – How Coronavirus is affecting the advertising industry

Details from industry experts on how the pandemic is impacting the industry and what people could expect.

Watch the Townhall
Digsite Webinar – Research with Online Qual and Consumer Reactions to COVID-19
ESOMAR Official COVID-19 Statement
ESOMAR COVID-19 Resources
Implications of COVID-19 for the Insights & Analytics Industry – Greenbook
Location Data & COVID-19
ESOMAR COVID-19 Community Support Circle - Research Quality
Insights Association COVID-19 Members Survey
Burke - Fight Uncertainty with Insight: Why Research Remains a Viable—and Vital—Resource in a COVID-19 World
COVID-19 and its Impact on Market Research
Response Rates in the Time of COVID-19
NewMR – How are researchers? What do they need? Study
Greenbook – Conducting Research in the Times of Crisis
Ipsos Brand Strategy & Communications in a COVID World Webinar
What Customers Need to Hear from You During the COVID Crisis
Research in the Time of COVID-19: Can I Switch Data Collection Methods?
Intellus - Primary Market Research Can Continue - April 8, 2020 Update
WIRe COVID-19 Support Page
Little Bird Marketing - Marketing strategy during COVID Podcast
HBR’s Preparing Your Business for a Post-Pandemic World
Ipsos Webinar - The Role of Research & Insights During the Pandemic
#AskCint: Your pressing market research questions during COVID-19 Webinar
Market Research in Times of Crisis: COVID-19
Webinar - What's Next
Carpe Diem: The Argument For Doing Research Today
McKinsey Video Series - What Business Leaders Do Now To Prepare For Re-Opening Post-COVID-19
From Panic to Pivot: A Practical Guide to Remote Programming (and Fundraising) for Charitable Organisations Operating During Times of Crisis
Research in the Age of Coronavirus - Understanding the Effect
Asia Voice of COVID-19: Impact on MR Industry
Coronavirus - Research Sector Update From Jane Frost
Insights Association Issues Reopening Guidelines for Insights Businesses
IA COVID-19 Tracking Survey: Agencies Experience Escalation of Project Postponements, Diminished Sales Pipelines
Insights in Times of COVID-19
COVID-19 Has Changed Everything, Surveys and Ad Measurement, Too
Preparing for a Safe and Effective Phased Re-Entry to the Workplace
AskCint Webinar - The Most Pressing Market Research Questions During COVID-19
I'm a Researcher - Get Me Out of Here
Greenbook Market Research Webinars
ESOMAR COVID-19 Reports
Is it Wise to Invest in Consumer Research Amidst a Global Crisis?
Information Is Beautiful - Coronavirus Infection Trajectories
ESOMAR - Insights in the Times of COVID-19 Webinar
How to Increase Happiness and Productivity in the Workplace
Attest Coronavirus Content Feed
COVID-19: Keeping Track of Attitudes and Behaviours - Research Live