Intellicast S3E18 – Mark Menig of PureSpectrum
April 17, 2020
Regional Differences with Working from Home and COVID-19 Hardships
April 21, 2020
Welcome back to Intellicast! On this episode, Brian Lamar is joined by Colson Steber, Co-CEO of Communications For Research and the current President of the Great Lakes Chapter of the Insights Association.
In the first segment of the interview, Colson discusses how he got his start in market research, and what led him to take over the family business. Colson also talks about the history of Communications For Research, and how it has evolved over the years.
The guys then get into a deep discussion about how the current COVID-19 pandemic has impacted Colson’s business. Colson gets honest with Brian about the impact and the decisions he has had to make as he tries to weather the storm. It is a perspective that many are experiencing, but few are talking about.
In the second half of the interview, we switch gears a bit. First, Brian and Colson talk about the Great Lakes Chapter of the Insights Association and the collaborative environment they have fostered.
Then we get to know Colson better, including the cool one-on-one experience he is creating for his kids, his pizza tossing past, his biggest source of pride, and the top 3 small business resources he has found to help with coronavirus.
This is a great interview!
If you want to learn more about Communications For Research and their capabilities, visit their website. You can reach out to Colson by email at CSteber@cfrinc.net or on LinkedIn here.
If you are interested in the resources Colson mentioned, here is the list of them:
You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here.
Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.
