Intellicast S6E13– Mental Health and Market Research with Lindsey Bartel of Brandtrust

Welcome back to Intellicast! We have a special interview today with Lindsey Bartel of Brandtrust and Andrew DeCilles of EMI! This is Lindsey’s third time on the podcast and we’re so happy to have her on again to discuss some of the research we’ve partnered on surrounding mental health—a great segue into Mental Health Awareness Month!

The interview kicks off with some background into Brandtrust’s relationship with EMI and how these projects got started. It all began with Brandtrust’s work with Narrative Inquiry and a subject we are all passionate about: mental health. As talking about mental health became less stigmatized, we recognized a need for people to talk about it. This interview gives a behind-the-scenes look at the research and methodology.

In the second segment, we discuss some of the key takeaways from the research including reading a real open-end response from the study. This portion of the interview boils down what Brandtrust and EMI have spent hours discussing and analyzing over the past few months. We are going to be diving into this more in the upcoming webinar, Uncovering the Truth: The Power of Narrative Inquiry and Strategic Sample Blending in Mental Health, on May 18^th at 12:00 PM EST. You can register here!

For the final segment of the episode, Brian, Lindsey, and Andrew share some highlights from the process. They discuss experiences with quality and the incredible responses they saw throughout the project. They also share some of the places these findings will be available in the future if you haven’t heard them yet!

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available!  Get your copy here: https://emi-rs.com/the-sample-landscape/

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