Welcome back to Season 6 of Intellicast! We’ve got a news-filled episode for you this week so buckle-up! Brian Lamar and Producer Brian are sharing the latest market research updates and breaking news for the second week in a row!
The guys kick-off the episode with a conference overview, including those that EMI will be attending. The MRX conference season starts in just a few weeks, so it’s a good idea to have a grasp on what’s happening and when. They also give a quick ESOMAR election update as this story continues to unfold.
To start the news segment of this episode, Brian and Brian touch on Momentive’s report of an 8% revenue increase for the full year of 2022 and their restructuring plan that will eliminate 11% of their workforce. In a similar vein, they later discuss Big Village, formerly Engine Group, and how they have filed for Chapter 11 bankruptcy protection. Big Village also announced that they have secured a purchaser for their agency, Insights and Balihoo businesses, to the Refuel Agency.
Stepping into a few more positive news stories, the Brians get to discuss some new brand names and identities! They talk about Simon Kucher’s new brand identity based around “unlocking better growth,” Ipsos’s acquisition of Xperiti, News Corp Australia’s launch of The Growth D_Stillery, and McKinsey’s acquisition of Iguazio. You can already guess that this leads Brian Lamar down a rabbit hole of brand name jokes and a celebration of our first underscore in a brand name!
This news episode is short and sweet, with all the news stories you can’t miss!
Thanks for listening!
Don’t forget to reach out and give us your suggestions for the new intro music!
EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/
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