Intellicast S5E35 – The Future of Money with Lilah Raynor of Logica Research

Welcome back to Intellicast! In this episode, Brian Lamar and Producer Brian are joined by Lilah Raynor, CEO of Logica Research. Lilah shares some of her background, a sneak peek of the Future of Money report Logica produces, and more.

Lilah kicks off the interview by telling us about her experience and what led her to market research. Lilah has a background in academia and social psychology which eventually brought her to the financial services industry, which led to her starting Logica.

In the next segment of the interview, Lilah talks about the Future of Money report she and the team at Logica produces. The report started in 2017, but was expanded when they did extra waves during COVID to try and understand more than just how people’s spending was being affected, but also how they thought of money in general. It touches on everything from whether or not college is worth it to cryptocurrency. We’re even lucky enough to get a little spoiler of the upcoming report from Lilah.

Lilah is also part of the Insights Association IDEA (Inclusion, Diversity, Equity, and Access) Council. She tells us about the IDEAtor fellowship, the annual IDEA Council event, the IDEA Toolkit, and her work on the research they are conducting to identify ways to have more inclusive demographic questions.

The interview wraps up with some advice for younger people in the industry and a shoutout to WIRe (Women in Research), an organization Lilah is passionate about.

Thanks for listening!

You can connect with Lilah on Linkedin.

Download the Future of Money highlights report here.

Learn more about Logica here.

EMI’s annual report on the sample industry, The Sample Landscape, is now available!  Get your copy here: https://emi-rs.com/the-sample-landscape/

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