Intellicast S3E42 – Zoomers, Insights Association Advocacy, Social Panels, and Shy Trump Voters

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Intellicast S3E42 – Zoomers, Insights Association Advocacy, Social Panels, and Shy Trump Voters


Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian dig into the latest market research news.

Kicking off the episode, the guys catch-up with one another, including a quick discussion around the current sports landscape, and which ones seemed to have gotten it right, and others that may not.

The guys then jump right into the news. The first story they touch on is the launch of a new Tech Advisory Consumer Panel by Maru/Matchbox. 

Second, they discuss WPP’s latest earnings report. Both of them expected the announcement of a loss, but the actual number was a bit startling.

In the next segment, they discuss a new report by McKinsey about “Zoomers,” a new nickname for 15-21-year-olds who they consider the anti-Millennial. 

The next story about the new partnership between DISQO and Gongos leads a deep discussion from both of the guys around how COVID-19 may have impacted the current round of partnerships and other changes in the market research industry.

In the next segment, the guys talk about Brandwatch’s launch of Social Panels, and they compare it to the news from a couple of weeks ago about virtual panels.

In the next section, the guys discuss several stories that were in the most recent Insights Association Advocacy update email. They talk about the privacy shield law, and its potential impact, a couple of rejected laws that would have meant a new tax on market research, and the updates to CCPA regulations.

In the final segment of the episode, the guys give an update on Rory Dineen, who recently joined Suzy, and Adam Dietrich, who had a new study around “shy” Trump voters published in Bloomberg and Business Week.

Have a great week!

Miss our webinar, Is Sample Blending Finally Cool? Best Practices For Tracking Studies? You can still watch the on-demand version by clicking here.

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here.

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here.

Got a suggestion or feedback? Reach out to us at, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.