Game-Changing Decisions: Using Wave Studies To Understand Changes To Your Brand

When organizations face decisions that can vastly alter their operations or how they do business, these can be called "game-changing" decisions. As these decisions are made, organizations want to measure what impact these decisions have with brand perception in the marketplace.

How best can organizations measure the impact of their decision? Watch the on-demand webinar Game-Changing Decisions: Using Wave Studies To Understand Changes To Your Brand, presented by EMI and special guest Dr. Aron Levin of Northern Kentucky University, to discover how.