EMI Research Solutions is here to help you with consumer product testing so that you can be certain that the products you are developing meet consumer expectations in terms of appeal, brand image, and pricing. It is crucial to make sure that all of these objectives are met to ensure that you are providing the best possible customer service and products perform as expected in the marketplace.
Understanding Your Product
One of the initial steps in new product development or a product restage is to obtain consumer feedback. Among the items that are integral for a brand to know include:
- Where the product is going to be marketed
- The target customer demographic
- Pricing expectations
- Purchase frequency
In-Home Usage Tests (iHUTS)
At EMI we will use our network of panels to build you a custom group of product testers for a wide variety of products. A few examples of products we can help you with for in-home usage tests include candy, laundry detergent, and even dog food.
Our carefully selected network of consumer product testing panels will help to ensure the most efficient use of your research spend and the highest response rate to product tests. We understand that the R&D process is time-intensive and expensive, so we want to provide the most data possible to ensure you make the best business decision moving forward. Whether you are just in need of recruiting/placement for an online sample or need help with the whole process our team can deliver whatever your clients are looking for.