Case Studies

b2b

SAMPLE SIZE

Financial DMs − Michigan and Texas
500
Independent and Corporate Meeting Planners
400
Low IR ITDMs − Australia/Canada/Japan/Italy/Netherlands
340
Online Qualitative recruit for Call Center Managers
60
7 Country B2B Printers, Ink and Toner
4,300

consumer

SAMPLE SIZE

Salty Snacks IHUT − 18 − 24 Year Olds
2,000
Lactose Intolerant Hispanics / African Americans
1,000
Teen Acne − 1% IR among Teens
200
College Tuition Payers with AMEX Card
400
0.75% Incidence among Dog Owners
126
Spanish−Dominant Hispanic sweetener Users
450

international

SAMPLE SIZE

Canadian Software DMs
100
Mexico − Bar/Restaurant Owners
400
Ex−Patriots from India
200
Singapore ITDMs: quotas for printers, laptops and storage
200
17 country B2B Indonesia/Egypt/Persian Gulf/Israel/S. Africa
6,500

health care

SAMPLE SIZE

Diabetics with Fibromyalgia
1,200
Hypogonadism
100
Plastic Surgeons in Canada
100
German Diabetes Nurse Educators
100

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